Reddit Uploaded Image Has a Strange Glow
How I successfully launched my app on Reddit, and how yous can too
Reddit is a mystery to many growth hackers and marketers due to the communities knack for removing self-promoting posts. I explain the strategy I used to launch my app Giffiti , which striking the Reddit & Imgur homepage and landed press from TechCrunch and TheNextWeb.
It was 2015 and GIFs were all the rage. My cofounder Nalin Mittal and I were avid GIF users and wanted an easier mode to create compelling GIF content without having to use complex software. Giffiti started every bit a fashion to do just that - create a GIF from your photos using an alphabetize of curated GIF stickers.
With no traction coming from the App Shop and our Product Hunt launch slower than anticipated, nosotros looked elsewhere to get users and quality feedback. Subsequently 8 years of existence a Redditor and more than a few failed launches on the platform, I had deep knowledge over its userbase and quirks, which I used to craft our second Giffiti launch.
What you need before getting started:
👽 A Reddit account with history
You should have a Reddit account that is at least two years one-time and enough post & comment karma to show that you've been an active member of the customs. Many Subreddits don't permit posts from new accounts and lack of action is a ruby flag for self-promotion.
👬 An agreement of your audition on Reddit
Know who your target users are and how to engage with them. Spend time talking with Redditors to larn the lingo and content that's trending.
🛠 A product that solves a problem
If you've built a product that doesn't solve a problem you won't go far marketing it. Make certain you've solved a trouble that people have and that those people exist on Reddit.
Step i: Identify a Subreddit
Use Reddit's search tool to find your target Subreddit. Many communities may look the same, just take very unlike personalities.
Subscribe and engage with different Subreddits to encounter their mail service and comment mannerisms. Being able to chronicle to these users is pivotal in having a successful launch.
While you may experience your production will resonate with many communities, I propose but choosing ane. Posting to multiple Subreddits at once is a good way to become your posts removed and your account banned from those communities.
Final but non least, read the Subreddit rules. I cannot stress this plenty. Rules may change drastically based on the Subreddit you lot're in and making sure y'all follow them is imperative if you lot don't want your mail service removed.
🙌 What Nosotros Did
We chose /r/gifs to launch Giffiti, a Subreddit made for GIF users and creators. These users live past the GIF and would provide valuable feedback for our production, while also has enough scale to bring significant eyeballs to our App Store listing.
Pace 2: Craft your postal service
Once you have identified your Subreddit, search for other cocky-promotion posts to get a clue to how people have hacked it in the past. Use the Subreddit search filter and begin crawling through the top posts for your search queries. You can mimic how these posts were synthetic, from title to first comment.
If you can't detect a successful self-promotion post, don't fret. Hither are some tips on how to craft yours from scratch:
Make certain you link to easily digestible content
Linking to your signup splash page is a surefire way to get your mail service removed. Regardless of the Subreddit, Redditors dear GIFs and images as they are easy content to view (and easy content to share). If y'all tin can summarize your production inside one of these mediums, do it.
If you lot are posting a GIF or image, host your content on Imgur. Any traction your Reddit post receives has the ability to cross-pollinate into Imgur'due south community.
It's ok to requite your championship some personality but keep the bulletin clear
Once you empathise how the subreddit behaves you can reference memes, trends and posts that have recently gained traction. Don't try likewise hard, though. Redditors can identify a visitor trying to pass equally one of their ain from a mile away.
Asking for feedback in your title is too a good approach to get users to comment on your post.
No one cares well-nigh your brand name so keep it out
Unless your production name is funny or highly relevant, no ane will care. Continue it out of your title as it's an immediate red flag for self-promotion.
Avert heavy promotion/attribution in your first comment
This is where yous can craft your story and explain the trouble you're solving. This is a great fourth dimension to show Redditors that yous are function of the customs.
Brand sure you lot provide an attribution link dorsum to your production but continue information technology subtle to disguise the fact that it's cocky-promotion.
Post at the right time
A bulk of Reddit's users are located in the U.s.a., and then make sure you post while they're awake. User minimaxir used BigQuery to pigment a picture around when you should brand your post. Here'south a quote from his article:
The day-of-week by and large does not matter, but hour matters significantly: well-nigh 3x equally many submissions get viral when they are posted in the morn EST than if they are posted tardily in the solar day. — @minimaxir
Read his writeup: http://minimaxir.com/2015/10/reddit-bigquery/
🙌 What We Did
I created a short GIF of our app in-use, showing stickers that were popular memes at the time. I uploaded the GIF to Imgur and made sure the mail service was public. Note that our post linked directly to the GIF itself; no attribution to our app was present at all other than the app logo at the top on the GIF.
Our main goals were to receive feedback on our MVP and acquire installs. I included the title of our app in the post since it pertained to the GIF community, while also asking for feedback.
We pushed our Reddit mail service alive to /r/gifs at 1pm on a Tuesday. 🕐
Footstep 3: Engage, appoint, engage
Once your post is live, glue yourself to your seat and wait. Make sure to engage with new comments quickly every bit this can spark an ongoing conversion. Comments can screw out of control… prepare yourself.
Brand sure you accept the time to appoint with your post. I spent the next 36 hours responding to over 3,300 comments and hundreds of direct messages. While many posts won't get this kind of traction, it doesn't hurt to cancel that reservation at the Genius Bar to make sure you have the time to support an ongoing conversion.
The Fallout
We were on the Reddit All Homepage for approximately five hours, gaining 21,166 upvotes and 2,200 comments:
Our GIF too hit the Imgur homepage, receiving 16,000 favorites and 1,100 comments:
Over the side by side 36 hours we received over 1,000 5 star reviews in the App Shop and placement in Trending Searches:
Over the next few days nosotros climbed the App Store Entertainment charts to hit #13 in the US and #2 in Republic of korea.
We were able to utilize this traction to country printing from TechCrunch and TheNextWeb:
Last but definitely non least, installs from our Reddit and Imgur posts totaled 38,000 with an additional vii,000 coming from TC and TNW:
I won't lie to you, much of my app's launch success was based on sheer luck and timing, only if you follow these steps it tin set y'all down a similar path. Every product is different, and some may resonate more on Reddit than others. If y'all speak the same language as your Reddit audience, follow your heart and yous'll hit gold.
If you got fifty-fifty a sliver of value from this write-up, please applause!
___
Tim is currently Production Director for Growth at PicCollage, a meridian 10 Photography app on iOS and Android.
Follow me on Product Hunt and Twitter .
Source: https://artplusmarketing.com/how-i-successfully-launched-my-app-on-reddit-and-how-you-can-too-41f67cb3962b
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